Stock market crash : What to do and how to prepare ?

26 April 2023 by National Bank Direct Brokerage
A woman in front of a computer is worried about the stock market crash

What goes up must come down and the stock market is no exception. Markets naturally move in cycles, rising and falling over time. Day to day, stock prices constantly fluctuate, moving both up and down.

 

 

 

Most of the time, these pullbacks take the form of market corrections. They are temporary declines that are part of normal market behaviour. More rarely, certain events can trigger a sudden, steep drop in markets; that’s what we call a stock market crash.

Summary

A market downturn can take different forms. A correction is generally temporary in nature, while a crash is characterized by a sharper and more rapid decline. These movements can stem from a variety of factors, influence the broader economy, and occur during periods of volatility that investors may face from time to time.

What is a stock market correction?

A stock market correction generally refers to a moderate, temporary market decline of about 10% to 20%, often following a strong run-up. Corrections are common and are part of the normal market cycle.

What is a stock market crash?

Unlike a typical bear market, which generally involves a more gradual decline in prices, a stock market crash is characterized by a steep drop—more than 20%—and by the speed of the fall. Crashes have occurred throughout the history of financial markets, and they continue to offer important lessons for the future.

For example, during the 2008–2009 financial crisis, markets experienced a major downturn that lasted for months. In 2020, at the start of the COVID-19 pandemic, major stock indices also suffered a sharp decline within a few weeks. Geopolitical tensions can also shake markets—for instance, Russia’s invasion of Ukraine in 2022 led to heightened volatility and uncertainty.

Major crashes (drop ≥ 20%) in the S&P/TSX Composite (2000–2026)

Period (approx.) Context (simplified) Approx. drop
2000–2002 Dot-com bust ≈ -50 %
2008–2009 Global financial crisis ≈ -50 %
2015–2016 Oil price slump / global slowdown ≥ -20 %
2020 COVID-19 pandemic ≈ -37 %
2022 Inflation, higher rates, geopolitical uncertainty ≥ -20 %

Note: Approximate figures, for illustration only. For 2020 (COVID-19), the Bank of Canada reports a drop of about 37% between February 19 and March 23, 2020. Other episodes are orders of magnitude based on historical market data.  Generated by AI, validated by human.

By better understanding the different types of market pullbacks and by learning from history, you can approach these periods with more perspective and be better prepared.

What happens during a stock market crash?

The stock market plays an essential role in a country’s economy because it is made up of companies across many sectors that influence factors such as employment, growth and production.

When markets pull back sharply, uncertainty can delay investment decisions and slow economic activity, which may amplify short-term volatility.

While a bull market can support economic growth, a bear market, or worse, a crash, can contribute to a significant economic contraction and sometimes a recession.

Why do stock markets crash?

Even though the specific triggers of a crash can be complex, economists and financial experts often identify four underlying causes that, on their own or combined, can lead to a market crash.

Investors’ panic

Panic is one of the most common factors behind a crash. Shareholders fear their investments will lose value and sell to try to protect their assets.

Natural disasters or human-caused events

This may include pandemics and natural disasters, but also armed conflicts, geopolitical tensions, economic sanctions and major political events; all of which increase uncertainty and can undermine investor confidence.

Economic crises

A problem in one industry or sector can create a ripple effect and spread across the broader economy.

Speculation

Financial speculation can fuel an unsustainable bubble. When expectations don’t materialize, a correction, or even a crash, can follow.

Volatility and emotions: a normal investor response

Whether it’s a correction, a bear market or a crash, these periods can trigger strong emotions for investors. High volatility can bring fear, stress and uncertainty, and that’s normal. However, decisions made in the heat of the moment can sometimes hurt a long-term investing plan.

Understanding what’s happening in the market and keeping your investing goals in mind can help you navigate these periods with more confidence.

What can investors do to prepare for a market crash?

The possibility of a crash or a prolonged bear market is an inherent risk of investing and part of the natural market cycle.

Before a pullback happens, investors can:

  • Do your research and understand what you own.
  • Determine your risk tolerance.
  • Diversify your portfolio.
  • Invest systematically (e.g., regularly over time).
  • Focus on the long term.

How to get through a stock market crash

During a major market pullback, it’s generally recommended to:

  • Try not to panic.
  • Avoid impulsive selling.
  • Revisit your strategy only if it no longer matches your situation or goals.
  • Use available tools and resources to better understand the context.

Some investors see market pullbacks as an opportunity to review their plan while keeping in mind that short-term market moves are difficult to predict. Remember: there’s nothing wrong with seeking guidance from a financial advisor if you feel you need it, alongside your self-directed investing approach.

Crash or correction: What to do

Market crashes, bear markets and corrections are part of the natural market cycle. While they can be unsettling in the short term, history shows that markets have demonstrated an ability to recover over longer periods.

Preparing ahead of time, proper diversification and a long-term mindset can help investors navigate volatile periods with greater confidence.

  • A correction is usually a temporary pullback (often around ~10% to 20%).
  • A crash is a sharper, faster drop (often over 20%) and may occur within a broader bear market.
  • Triggers vary (panic, economic crises, major events, speculation), but uncertainty often amplifies moves.
  • Volatility can be emotional: avoid reactive decisions and revisit your goals and time horizon.
  • To prepare: diversify, know your risk tolerance, invest regularly and stay focused on the long term.

In volatile markets, the right tools can help you stay on track.

In volatile markets, the right tools can help you stay on track.

Key Takeaways

  • Stock market crashes are sharp declines in the value of securities and part of the natural cycle of financial markets.
  • A stock market crash or bear market can be a sign of a large-scale economic downturn or recession.
  • Portfolio diversification is an important strategy to better shield your investments from a severe market downturn.
  • Don't panic. Evidence shows that financial markets will eventually recover and regain momentum. This can take days, months, or sometimes years.
  • A long-term approach is typically the safest investment strategy

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